TED Talks: The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

by Chris J. Anderson

“Plan your talk. Then cut it by half. Once you’ve grieved the loss of half of your talk, cut it another 50 percent. It’s seductive to think about how much you can fit into 18 minutes. The better question for me is, ‘What can you unpack in a meaningful way in 18 minutes?’”