gym though: some areas have an abundance of fundamentals yet still make for poor investment locations. Why? Because of a “prestige” factor that makes them relatively expensive places to buy. Places like Chester, Oxford and London fall into this category. Of course, “expensive” doesn’t necessarily mean “poor ROI” if the rents are equally high, but it’s generally the case that in areas with very expensive housing, the rents aren’t increased by an equivalent amount to make investments stack up. If you bought a house for £500,000, you’d need to rent it out for £2,900 per month to get a 7% yield,
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