COMPANY REVENUE PERCENT MARKETING-SOURCED PIPELINE < $10M 41% $10–50M 43% $50–100M 48% $100–250M 32% $250M+ 29% Figure 5.1 – Marketing-sourced pipeline by company revenue So what does this tell us? To me, it makes the case that even if you’re lucky enough to have fantastic marketing, inbound leads still leave a fair bit of pipeline to be found via other means. Outbound calling should
