In these cases, setting introductory meetings is an effective mechanism for rapid learning. The process would follow these four steps: 1. HYPOTHESIZE: Build a hypothesis of which companies need your solution. Develop baseline messaging and identify target prospects. 2. TEST: Schedule as many introductory meetings as possible. SDRs and account executives test messaging before, during, and after meetings. 3. ITERATE: Based on learning, iterate on both the target profile and the message. 4. REPEAT: Rinse and repeat, learning more and more each time.
