Most industries and businesses do well when the economy does well, and these are called procyclical businesses. Some industries like tourism and leisure are very procyclical, and when the economy is growing, they experience big booms, but when recession hits, these industries suffer big busts. In contrast to procyclical businesses, some industries actually do better during a recession (like musical instruments and junk food), and these are called counter-cyclical. Finally, some industries do okay all the time (like staple foods), and they are called acyclical, because the business cycle
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