Narrowing down your value proposition is all about finding your unique skillset. There’s an important distinction between blue oceans and red oceans. A blue ocean is a business niche with few competitors. A red ocean is a business niche with many competitors; they’re at each other’s necks and it’s getting bloody. A red ocean is a tough place to succeed if you’re just starting out. You want to be in a blue ocean, the place no one’s been before. The way to find that blue ocean is to figure out what you provide that no one else does. This concept is put forward in the book Blue Ocean Strategy.
