the dissatisfaction of rising expectations, a psychological law of nature. You got what you had been lacking and were grateful for a brief moment. But you soon adjusted to it, considered it the norm and started to view it as a minimum standard. Your expectations grew and it took more and more to produce the feeling of satisfaction. Running water, nutritious food, a car and more spacious housing were not enough. Bigger, more sweeping reforms were needed to make you feel as good as you had before. The dose had to be higher and be administered more frequently.

