During the 1970s, a handful of the nation’s wealthiest corporate captains felt overtaxed and overregulated and decided to fight back. Disenchanted with the direction of modern America, they launched an ambitious, privately financed war of ideas to radically change the country. They didn’t want to merely win elections; they wanted to change how Americans thought. Their ambitions were grandiose—to “save” America as they saw it, at every level, by turning the clock back to the Gilded Age before the advent of the Progressive Era.