Dustin Rollins

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The model itself is a black box, its contents a fiercely guarded corporate secret. This allows consultants like Mathematica to charge more, but it serves another purpose as well: if the people being evaluated are kept in the dark, the thinking goes, they’ll be less likely to attempt to game the system. Instead, they’ll simply have to work hard, follow the rules, and pray that the model registers and appreciates their efforts. But if the details are hidden, it’s also harder to question the score or to protest against it.
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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