Matt Bordenet

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models as simple as a smoke alarm on their fellow humans. Racism, at the individual level, can be seen as a predictive model whirring away in billions of human minds around the world. It is built from faulty, incomplete, or generalized data. Whether it comes from experience or hearsay, the data indicates that certain types of people have behaved badly. That generates a binary prediction that all people of that race will behave that same way.
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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