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But there’s one important distinction between a school district’s value-added model and, say, a WMD that scouts out prospects for extortionate payday loans. They have different payoffs. For the school district, the payoff is a kind of political currency, a sense that problems are being fixed. But for businesses it’s just the standard currency: money. For many of the businesses running these rogue algorithms, the money pouring in seems to prove that their models are working. Look at it through their eyes and it makes sense. When they’re building statistical systems to find customers or ...more
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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