The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John

lacrosse players, baseball players. One of the girlfriends of one of the lacrosse players, she wanted one, too. So it wasn’t just this great football undershirt I’d built. There was this whole category I could create, for people who needed a better shirt to wear while they worked out.”