The big idea behind Market America was that it would offer more than a simple listing of available products. To Loren’s thinking, this much was a given. The plan was for customers to hear directly from local sales reps with testimonials, demonstrations, and special offers. The local reps would take a hefty commission cut, but Loren hoped to recruit thousands of reps to help her get the word out in a traditional way, and then maybe drive customers to make their first online purchases.
