The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John

With FUBU, those words were right there in our name—For Us By Us. (That was really our hashtag—back before the term came to mean what it means today.) With Nike, it’s Just Do It! White Castle is What You Crave. Apple is Think Different. Wheaties is Breakfast of Champions. The United States of America: Land of the Free.