“We had to go to radio stations, television stations, magazines, newspapers, and persuade them to run our ads on the come. We couldn’t pay them, so we offered all the revenue on our first sale instead, but even that was a hard challenge. What I didn’t realize at the time was I had no credibility with these people. You had all these other companies out there hustling, same as me, thinking they could trade for that unsold ad time, that unsold ad space.”
