So here’s the thing: When it comes to disruptive technology, there’s always something new. For us, it was the reach and power of hip-hop, magnified by the reach and power of music videos and underlined by the unshakable belief that we were on to something. What’s that you say, Daymond? Hip-hop—a technology? Disruptive? Well, yeah…kinda, sorta. Stay with me on this and you’ll see what I mean.




