It was such a crazy deal, and on the face of it there seemed to be nothing in it for Jay and his little company. With these terms, he wasn’t just losing out on each $3 sale, but he was also out the 45-cent sweetener and the 45 cents it cost to actually produce and package his product. That’s 90 cents out of pocket, on top of the $3 he’d never see from each sale. But he believed in his product.
