The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John

He went to the event organizers with a proposal. He said, “Look, if I can get ten people to sign up, would you let me in for free?” It was a ballsy, brassy move—one that cost him nothing to make and promised him everything he wanted in return.