Your aim is to reduce the amount of effort required on their part. At the simplest end of the spectrum, that might look like including a prepaid envelope with a form that you’re hoping someone will fill out and return to you. Or if you believe your colleagues think better when they’re well hydrated, and want them to drink more water, you might put jugs on the meeting room table rather than having people get up to fetch a drink.4 Make it effortless, and you’re halfway to getting the behavior you want.
