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He and his team found that we feel quite different about saving when we’re shown photographs that make our future self more real. In a series of four experiments, he and his colleagues showed that when people saw a picture of themselves digitally aged, they saved more than twice as much ($172 vs. $80) when asked how much they would choose to save out of $1,000.2
How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life
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