Here are some practical ways to reframe your goals to keep you in discovery rather than defensive mode: Ask yourself: “What positive outcome am I seeking? And what do I need to start doing, or do more of, to get that ideal outcome?” If any of your goals are about avoiding something, turn them around and ask what good thing you’d need to do more of to achieve the same outcome. (For example, instead of saying “Find a way to stop losing customers,” try “Find a way to make our customer proposition irresistible.”)
