Occupy also secured instrumental advances related to consumer banking. Bank Transfer Day, which took place on November 5, 2011, encouraged those who held accounts with major banks—specifically Bank of America—to switch their business over to credit unions. This campaign surged as Occupy gained steam, and when Bank Transfer Day arrived upward of 650,000 customers shifted $4.5 billion in resources from major banks to credit unions. As Salon’s Andrew Leonard wrote, riffing on an old joke, “$4.5 billion here, $4.5 billion there, and pretty soon you are talking about real money, even for
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