A third approach to framing the victory happens at a different level—namely, that of individual protest actions. Whether activists like it or not, the media will often judge the success of a protest based on whether events unfold as organizers intended. If activists advertise that they will produce mass arrests, press reporters will evaluate their success based on whether a significant number of people are actually taken into custody. If organizers claim they will prevent a store from doing business for a day, the media will focus on whether storeowners are able to sell anything during that
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