How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid
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you are a job seeker, look at job advertisements for your target position and count keywords that show up repeatedly; if you like cool online tools, put the copy from a few listings into a keyword analyzer like Visiospark and you will easily see which words come up most frequently. Use those keywords.
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Once you have the perfect pic, view this quick video on how to enhance your profile photo using LinkedIn’s editing and photo filtering tools. Learn how to zoom in and crop your photo to the perfect size every time, plus add a variety of filters for a more modern look.
Chris Harris
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There are also many free photo editing software platforms out there that will allow you to create an image, including paint.net, GIMP, and Pixlr.
Chris Harris
Follow up to improve the banner photo
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Not only that, but the more complete your profile is, the more likely you are to rank highly in Google searches (be sure to have your profile set to “Public” so that people can Google you).
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credit this tip to a client who told me he had purchased his name.com domain and then pointed the domain to his LinkedIn page. If you don’t already own yourname.com for other purposes, such as a blog or other job search marketing materials, this option might be a good one for you. For example, instead of listing your profile at the top of your resume as “https://www.linkedin.com/in/brendabernstein,” you could write “LinkedIn profile: www.brendabernstein.com,” which looks much cleaner and also shows that you are tech-savvy.
Chris Harris
Follow up to !ook at
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Note: Don’t send your visitors to someone else’s profile! The “People also viewed” feature allows your visitors to see a list of people others searching for you have found – i.e. your competition. To turn off this feature, go to your Settings & Privacy and under “Account Preferences” and “Site Preferences” turn the toggle button under “People also viewed” to
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Boolean logic is available to refine your search. For more details on how to use this method, read LinkedIn Help’s article, Using Boolean Search on LinkedIn.
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First, check out the photo.
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Next, check out the rest of the general “picture”:
Chris Harris
Security &profile safety
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Be aware that emojis can look slightly different across operating systems, search engines, and social media platforms, so once you find one you want to use, I recommend viewing it in Emojipedia.org. For example, here’s what the “speaking head” symbol (shown above on desktop Microsoft) looks when viewed on different devices and systems:
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that provides some additional information about giving and receiving endorsements. I recommend that you read it!
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Here’s how it works: 1. Complete the assessment for the skill area in which you most want to demonstrate proficiency. 2. If you succeed, LinkedIn will issue a badge that will be displayed on your LinkedIn profile. 3. Immediately receive relevant job postings. Of course, someone could fill out the assessment on your behalf; however, if you’re not proficient in the skills you’re being sought for, your deficiency is soon to be found out. Take the Skill Quiz! To begin, go to your profile, scroll down to your Skills section, and click the “Take skill quiz” button:
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Over 130,000 articles are published every week. According to a study by OkDork and Search Wilderness, the most successful posts followed these guidelines: 1. Keep your title short and sweet. Titles with more than 40-49 characters can get cut off. 2. Make it visual. Posts with at least 8 images perform 2.4 times better. 3. Don’t use videos and other multimedia! This might be surprising, but fewer people view articles that include videos (as opposed to static images, which boost views).
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For LinkedIn’s tips and best practices for publishing articles, visit LinkedIn’s Help Center topic Publish Articles on LinkedIn. Have you utilized LinkedIn’s article publishing feature? If so, what benefits have you enjoyed? And if not, what are you waiting for?
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Publishing articles will generate a wide audience and could turn you into a “top influencer” on LinkedIn if your posts are popular enough. Some of mine have been viewed by thousands of people. Sharing original content will also result in Google rankings for your articles on LinkedIn.
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Option #3: Create a Newsletter
Chris Harris
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When you come across an article you like with an interesting hashtag, follow it for more articles on the topic. Or click here to discover new hashtags. You can view the list of hashtags you’re following here. Follow topics that you can provide input on, ask questions and share! See LinkedIn’s Help article, “Using Hashtags on LinkedIn” for more details on this useful feature.
Chris Harris
Hash tag info
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e. The Daily Rundown & Today’s News and Views On the mobile app, update your settings to receive a daily notification of the top professional news each day. Go to your settings, click on the Communications tab, and select “On LinkedIn,” then “News.”
Chris Harris
Might be worth checking out, if we can filter the news.
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Important Note: LinkedIn takes the safety of its users very seriously. As a job seeker, you have the right to not be harassed while using any of LinkedIn’s Jobs Functions. Please see LinkedIn’s article on “Staying Safe During Your Job Search” for information on spotting fake jobs and fake profiles, and on how to report them when you see them. LinkedIn’s Safety Center also provides insightful tips on
Chris Harris
Follow up on this section.
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LinkedIn Learning
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LinkedIn has added a new “Courses” filter just for their Learning courses.
Chris Harris
Learning follow up
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highly recommend Byers Breet’s article for sample emails to recruiters that include humor and sizzle. Model after those, whether you’re writing to a recruiter or someone else!
Chris Harris
Communicating with recruiters
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If you want to contact a hiring rep outside of LinkedIn, try this tool for finding their company email address: Anymailfinder.com. This site shows the formula for company emails, e.g. First.Last@company.com. Often you’ll get the correct formula and be able to reach a hiring rep directly. Other sites and links that can help you find or verify someone’s contact information: • TruePeopleSearch.com • Zabasearch.com • Radaris.com • VerifyEmailAddress.org • search string: (contact OR email OR phone OR cell OR mobile) “john doe” “company name”
Chris Harris
Sources for email layout.
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technique.” To work some serious LinkedIn magic, type into Google: site:linkedin.com (inurl:pub) “executive recruiter” “new york” Here are my results: I’d love to hear what results you get by using this trick!
Chris Harris
Search for recruicters
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To learn more about this feature, visit LinkedIn’s Help article, “Syncing Your Calendar in the LinkedIn Mobile App.”
Chris Harris
Calendar feature, follow up.
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Exporting Profile Only On your View Profile page (in the Profile drop-down), click on the “More” button below a connection’s Headline to open a drop-down with an option “Save to PDF.”
Chris Harris
Exporting contacts
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like to receive the review(s), then select your connections.