How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid

by Brenda Bernstein

I am a research professional and LinkedIn trainer with more than eight years of combined market intelligence, competitive intelligence and Internet recruiting experience. My focus has been on deep web sourcing, executive interviews and online networking through social media. I’ve spoken at more than 60 events to hundreds of business professionals about the power of LinkedIn! See how this entire paragraph is about the person himself? It works! We’re right there with him! His second section reads as follows: Current Phelps Research Services Initiatives: *Selling and conducting targeted business research to help Wisconsin-based sales teams utilize market, competitive and prospect information to customize approaches to their clients. *Selling and conducting customized LinkedIn training to sales, marketing legal, HR, public relations, consulting, research and training teams.