we tend to take it for granted or trivialize its value. The Law of Resonance: There is a signal-to-noise ratio. Is your message unique and does it resonate with the listener, or is it dismissed because it is noise? The Law of Diminishing Intent: When you are exposed to an idea you feel would positively impact you, you must take action immediately. If you don’t, the likelihood that you will ever implement it fades quickly. The Contrast Principal: Prospective clients contrast you to their existing provider.
