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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, by Kevin Kelly

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Like Facebook, Amazon performs thousands of experiments a day, altering their filters to test A over B, trying to personalize the content in response to actual use by millions of customers.
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
by Kevin Kelly
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