Doug Lautzenheiser

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Our first impulse when we confront extreme technology surging forward in this digital sphere may be to push back. To stop it, prohibit it, deny it, or at least make it hard to use. (As one example, when the internet made it easy to copy music and movies, Hollywood and the music industry did everything they could to stop the copying. To no avail. They succeeded only in making enemies of their customers.) Banning the inevitable usually backfires. Prohibition is at best temporary, and in the long run counterproductive. A vigilant, eyes-wide-open embrace works much better.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
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