In a real sense, these uncopyable values are things that are “better than free.” Free is good, but these are better since you’ll pay for them. I call these qualities “generatives.” A generative value is a quality or attribute that must be generated at the time of the transaction. A generative thing cannot be copied, cloned, stored, and warehoused. A generative cannot be faked or replicated. It is generated uniquely, for that particular exchange, in real time.
