The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

by Kevin Kelly

Now imagine these choices pinned on a slider bar. On the left side of the slot is the pair personal/transparent. On the right side is the pair private/generic. The slider can slide to either side or anywhere in between. The slider is an important choice we have. Much to everyone’s surprise, though, when technology gives us a choice (and it is vital that it remain a choice), people tend to push the slider all the way over to the personal/transparent side. They’ll take transparent personalized sharing. No psychologist would have predicted that 20 years ago. If today’s social media has taught us anything about ourselves as a species, it is that the human impulse to share overwhelms the human impulse for privacy. This has surprised the experts. So far, at every juncture that offers a choice, we’ve tilted, on average, toward more sharing, more disclosure, more transparency.