Big general-interest newspapers were unbundled into classifieds (Craigslist), stock quotes (Yahoo!), gossip (BuzzFeed), restaurant reviews (Yelp), and stories (the web) that stood and grew on their own. These new elements can be rearranged—remixed—into new text compounds, such as news updates tweeted by your friend. The next step is to unbundle classifieds, stories, and updates into even more elemental particles that can be rearranged in unexpected and unimaginable ways. Sort of like smashing information into ever smaller subparticles that can be recombined into a new chemistry.
