The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

by Kevin Kelly

Any promising new invention will have its naysayers, and the bigger the promises, the louder the nays. It’s not hard to find smart people saying stupid things about the web/internet on the morning of its birth. In late 1994, Time magazine explained why the internet would never go mainstream: “It was not designed for doing commerce, and it does not gracefully accommodate new arrivals.” Wow! Newsweek put the doubts more bluntly in a February 1995 headline: “The Internet? Bah!” The article was written by an astrophysicist and network expert, Cliff Stoll, who argued that online shopping and online communities were an unrealistic fantasy that betrayed common sense. “The truth is no online database will replace your newspaper,” he claimed. “Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Internet. Uh, sure.” Stoll captured the prevailing skepticism of a digital world full of “interacting libraries, virtual communities, and electronic commerce” with one word: “baloney.”