Innovation itself can be crowdsourced. The Fortune 500 company General Electric was concerned that its own engineers could not keep up with the rapid pace of invention around them, so it launched the platform Quirky. Anyone could submit online an idea for a great new GE product. Once a week, the GE staff voted on the best idea that week and would set to work making it real. If an idea became a product, it would earn money for the idea maker. To date GE has launched over 400 new products from this crowdsourced method. One example is the Egg Minder, an egg holder in your refrigerator that sends
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