The lackluster response to Take Ivy belies the influence the work had on Japan. Retailers and fashion insiders changed their mind about Ivy after seeing real images of healthy, elite Americans wearing madras blazers and chino pants among the majestic brick and stone buildings of old New England campuses. And from 1965 onward, Ivy fans treated the Take Ivy photos as canonical representations of Sixties East Coast prep style. From the perspective of sales impact, the campaign was an unbridled success. Teens snapped up VAN’s campus-inspired fashion in late 1965 unlike in any previous year.
