Out went hyper-fashion sensitivity and in came moneyed nonchalance. No one cared about designers, and no one wanted to wear a single brand head-to-toe. The formula for shibukaji was simply having the right brands without looking like you actually paid attention to the fashion world. The easy combination of classic American labels, loose-fitting clothing, and sneakers ultimately attracted more people into the apparel market than ever before. Unlike with the DC boom, teens did not need specialized knowledge, nor credit cards, nor a willingness to forgo personal comfort. The bar to being stylish
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