Rubin is a reporter, not a media personality. Her value to her paper is her ability to cultivate important sources, pull together facts, and write articles that make a splash. It’s the Alissa Rubins of the world who provide the Times with its reputation, and it’s this reputation that provides the foundation for the paper’s commercial success in an age of ubiquitous and addictive click-bait. So why is Alissa Rubin urged to regularly interrupt this necessarily deep work to provide, for free, shallow content to a service run by an unrelated media company based out of Silicon Valley?
