Rory O Brien

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We found that one of the biggest differences between memory athletes and the rest of us is in a cognitive ability that’s not a direct measure of memory at all but of attention,” explained Roediger in a New York Times blog post (emphasis mine). The ability in question is called “attentional control,” and it measures the subjects’ ability to maintain their focus on essential information.
Deep Work: Rules for Focused Success in a Distracted World
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