Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World

by Don Tapscott

None of these privacy challenges are true showstoppers. Continued Ceglowski: “The good news is, it’s a design problem! We can build an Internet that’s distributed, resilient, irritating to governments everywhere, and free in the best sense of the word,” as we wanted it to be in the 1990s. Ann Cavoukian of the Privacy and Big Data Institute outlined seven principles for design that are “good for business, good for government, good for the public.” The first is critical: make privacy the default setting. Reject false dichotomies that pit privacy against security; every IT system, every business practice, and all infrastructure should have full functionality. Leaders need to prevent rather than react to violations, maintain transparency in all operations, and subject their organizations to independent verification. Brands will earn people’s trust by respecting user privacy, keeping users at the center of design, and ensuring end-to-end security of their data, destroying it when no longer needed. She said, “It really is a win-win proposition, rejecting zero-sum and embracing positive-sum.”