The new music industry is not a pipedream. In October 2015, Heap launched her first experiment by releasing her song “Tiny Human,” and all related data—the instrumental version, seven stereo stems, front cover image, music video, liner notes on musicians, gear, credits, lyrics, acknowledgments, and useful links, and the story behind the song—on the Internet.19 These details would increase her discoverability on the Internet, that is, to help potential collaborators to find her.

