We have learned to valourize sacrifice, where there is giving without getting. We even celebrate worship, where getting is a surprise, a bonus, not the outcome of any expectation. This, despite the fact that the last hymn of every yagna and puja is always the chant of expected outcomes (phala-stuti). Perhaps we have been conditioned to be ashamed of human yearnings, maybe by mendicants of the Buddhist, Jain and Hindu orders who chose to renounce the world. Perhaps our preference for socialism in the post-Independence era made us frown upon the idea of exchange, as it reeks of a trader
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