Seventy years ago, Taylorism was considered “a characteristic of American civilization.” But the principles of individuality show us the path to a better society, one that embraces individual freedom, initiative and responsibility, without sacrificing free enterprise. Costco, Zoho, and Morning Star demonstrate that when an organization makes the decision to value the individuality of its employees, it is not only the employees who win—the system wins, too, and wins bigger than ever. This is win-win capitalism, and it’s available to any business in any industry in any country.
