In contrast, innovation occurs frequently and organically in an individual-centric company like Morning Star, where temporary workers conduct assembly-line experiments and day laborers tinker with business-critical equipment. When you take individuality seriously—when you set up a business designed to embrace that individuality—innovation occurs everywhere, all the time, at every link of the network, because every employee is transformed into an independent agent tasked with figuring out the best way of doing her job and contributing to the company.
