Morning Star spent years trying to determine what kinds of personal qualities predicted success at the company, analyzing things like intelligence, personality, and education. They failed to find any meaningful correlations—except one: “People who have already worked a long time as managers at other companies can’t figure out what to do,” Paul Green told me. “They can’t handle the freedom and the fact that they can’t simply issue unilateral orders. But whenever people come here who don’t know what it’s like working anywhere else—or who didn’t fit in at other places—they very quickly and
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