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We want to live in a society where we can truly be ourselves—where we can learn, develop, and pursue opportunities on our own terms according to our own nature, instead of needing to conform ourselves to an artificial norm.42 This desire prompts the billion-dollar question that drives this book: How can a society predicated on the conviction that individuals can only be evaluated in reference to the average ever create the conditions for understanding and harnessing individuality?
The End of Average: How We Succeed in a World That Values Sameness
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