Before the competition, the judges assumed most entrants’ measurements would be pretty close to the average, and that the contest would come down to a question of millimeters. The reality turned out to be nothing of the sort. Less than 40 of the 3,864 contestants were average-size on just five of the nine dimensions and none of the contestants—not even Martha Skidmore—came close on all nine dimensions.19 Just as Daniels’s study revealed there was no such thing as an average-size pilot, the Norma Look-Alike contest demonstrated that average-size women did not exist either.
