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The End of Average: How We Succeed in a World That Values Sameness, by Todd Rose

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By discarding the average as their reference standard, the air force initiated a quantum leap in its design philosophy, centered on a new guiding principle: individual fit.
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The End of Average: How We Succeed in a World That Values Sameness
The End of Average: How We Succeed in a World That Values Sameness
by Todd Rose
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