The End of Average: How We Succeed in a World That Values Sameness
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When I left Harvard, it was clear to me that if you wanted to design something for an individual human being, the average was completely useless,”
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the moment you need to make a decision about any individual—the average is useless. Worse than useless, in fact, because it creates the illusion of knowledge, when in fact the average disguises what is most important about an individual.