Oscar Petrov

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Rather than suggesting that people should strive harder to conform to an artificial ideal of normality, Daniels’s analysis led him to a counterintuitive conclusion that serves as the cornerstone of this book: Any system designed around the average person is doomed to fail.
Oscar Petrov
There is so much variability among users and their characteristic preferences that compromisimg through the oversimplification of averaging quantitative qualities is unlikely to work effectively.
The End of Average: How We Succeed in a World That Values Sameness
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