A good Three Bullets and a Call to Action email contains (at most) three bullet points detailing the issue at hand, and one — and only one — call to action. That’s it, nothing more — you need to write an email that can be easily forwarded along. If you ramble or put four completely different things in the email, you can be certain that they’ll pick only one thing to respond to, and it will be the item that you care least about. Or worse, the mental overhead is high enough that your mail will get dropped entirely.
