The more feedback you solicit early on, the more you lower this risk.2 Remember the tried-and-true mantra of “Fail early, fail fast, fail often” — we’ll discuss the importance of failure at length later in the book. Early sharing isn’t just about preventing personal missteps and getting your ideas vetted. It’s also important to strengthen what we call the bus factor of your project. Bus factor (noun): the number of people that need to get hit by a bus before your project is completely doomed.
